MEET THE FOUNDER

My journey has taken me from a small English village to the design studios of London, and eventually to California, where I now call home. Growing up with a deep love for art and creativity, I pursued Graphic Design at university and spent over a decade working at prestigious design agencies in London, honing my eye for detail and aesthetic.

My passion for fitness opened new opportunities, including television work alongside fitness legend Mr. Motivator. Our projects took us to Jamaica, where I met my husband—a California cowboy whose love of the outdoors matched my own adventurous spirit.

Family is my foundation. I'm a proud mom of two boys, married to that rugged cowboy I fell in love with during our Jamaica adventure (yes, it's the kind of story you'd find in a movie!). My animals bring me joy, and we have quite the menagerie! Our ranch is home to four horses (including Jimmy, my spirited Tennessee Walking Horse who joins me on countless endurance rides), four cows, 30 chickens, a mini donkey, plus our house pets—Cleo and Goober, our cats, and Tater and Archie, my French Bulldogs.

Today, I embody a unique blend of British design sensibility and American frontier energy. My design aesthetic is inspired by timeless, classic fashion and the authentic spirit of Western living.

My mission is simple: to slow down the fast fashion cycle and create pieces that people will cherish as much as I do. Drawing inspiration from timeless, classic fashion and the bold spirit of the Western lifestyle, I want to bring back the joy of owning something made with intention.

~ Liza Butler