MEET THE FOUNDER

I’m a unique blend of British sophistication and American energy, a fusion that defines both my approach to fitness and my creative spirit.

As a passionate fitness guru, I bring an unwavering drive combined with a deeply creative and empathetic soul.

Family is my foundation. I’m a proud mom of two boys, married to a rugged cowboy I fell in love with during a trip to Jamaica (yes, it’s the kind of story you’d find in a movie!). My animals are my joy—Cleo, my Maine Coon cat; Tater and Archie, my playful French Bulldogs; and Jimmy, my spirited Tennessee Walking Horse, who’s by my side on countless endurance rides.

I draw inspiration from timeless, classic fashion and the bold, adventurous spirit of the western lifestyle. My energy is contagious, and my drive is relentless. I thrive on adventure—whether it’s cycling across Malawi with UK fitness legend Mr. Motivator or creating fitness-focused TV episodes in the vibrant landscapes of Jamaica.

Above all, I’m passionate about inspiring others. There’s nothing more fulfilling than helping people achieve their goals and seeing the joy on their faces as they transform their visions into reality.

~ Liza Butler